Finding out your business is "Suspended" or "Not Publicly Visible" is stressful. Usually, this is triggered by a technical mismatch in your data. Let’s get you back on the map.
TOC: Reinstatement Steps
Soft vs. Hard Suspension
- Soft Suspension: You can still manage the profile, but it doesn't show up on Maps. Usually caused by an unverified account.
- Hard Suspension: You cannot access the profile at all. This is usually due to a "Policy Violation."
The Data Cleanup Checklist
Before appealing, ensure your data is perfect. Google's AI looks for NAP Consistency (Name, Address, Phone):
- Does your Business Name match your signage exactly? (No keyword stuffing!)
- Is your Address a real physical location? (P.O. Boxes and Virtual Offices are banned).
- Is your Website URL working and secure (HTTPS)?
How to Submit a Successful Appeal
Use the Google Business Profile Appeal Tool. You will need to upload Evidence of Business:
- A scanned copy of your Business License.
- A Utility Bill showing the business name and address.
- A photo of your Permanent Signage (at the entrance).
Frequently Asked Questions
Q: Why was my profile suspended without warning?
A: Most suspensions are automated. Common triggers include changing your business name to include keywords, using a virtual office address, or having multiple profiles for the same location.
Q: Can I just create a new profile instead of appealing?
A: **Do not do this.** Creating a second profile while one is suspended is considered "circumvention" and can lead to a permanent ban of your business and your Google account.
Q: What documents are best for a successful appeal?
A: Google prefers official government or utility documents. A business license, a GST/Tax registration, or a utility bill (electricity/water) showing your exact business name and address are the strongest evidence.
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